warren laine-naida blog post 11 2019 the internet is not free
01
November
2019

The Internet is Not Free

CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.

inclusivity blog post 10 2019 warren laine-naida
18
October
2019

Let’s Talk User Experience

Websites Should be Inclusive User experience. You’ve heard of the term, and like most of us accept it to mean how you feel using a website, or accessing an app on your phone. UX defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. In marketing and sales, it is […]

Medienkompetenz für Senioren foto by Metatdgt @ pexels
01
October
2019

Grandparents can Code

The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

Everyone Deserves a Website
17
September
2019

Everyone Deserves a Good Website

I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.

2019/08 Love in the Time of Digital Transformation
01
August
2019

Love in the Time of Digital Transformation

The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

2016/06 What Is This Design Thinking Anyway?
01
July
2019

The Digital Cloud with a Silver Lining

Our Digital Society is developing faster than current infrastructures can adapt or respond. Added to the technological changes that confront us, is our extended life expectancy. Older professionals have never had a tougher time finding a job – especially in areas where, until recently, no education paths have been defined (UX and UI being two […]

2019/05 Online Shopping – Order and it will Come
01
May
2019

Online Shopping – Order and it will Come

Product placement via VR and AR. AI product search filter logic. Social Media shopping – feed to shopping basket. AI shopping personalisation. Drone delivery. Subscription commerce. Voice commerce. If you thought we had reached the zenith of our consumer culture, then you should buckle your seatbelt. The same technological advancements that gave us facebook pokes instead of giving […]

2019/02 Live Longer and Healthier – Read!
03
February
2019

Live Longer and Healthier – Read!

It has been a really hectic month, and for the first time in many years I seem to be at a loss for words. Normally a river of wordage, wanted or not, I write and verbiate at will. This week, however, I became really stuck putting together a project plan. Of the 18 hours I […]

2018/12 A Very Digital Christmas
17
December
2018

A Very Digital Christmas

‘Twas but days before Christmas, when all through the office, Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care, In hopes that our bonuses soon would be there. Freelancers were nestled all snug by their screens, While visions of Photoshop danced in their dreams. My boss on his sofa, […]

2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]

2018/08 Your Mobile Phone Just May Save Your Life
04
August
2018

Your Mobile Phone Just May Save Your Life

The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our use of tablets, smartphones, wearables, the Internet of Medical Things (IoMT), increasing usage of big data, and the demands of an ageing population are just […]

2018/07 Is That Digital Transformation I See Before Me?
02
July
2018

Is That Digital Transformation I See Before Me?

Digital transformations have hit the skids, falling prey to poor leadership, disconnects between IT and the business, lagging employee engagement, substandard operations — just about every area required for success. That’s the conclusion of a July 2018 report from Capgemini Digital Transformation Institute and MIT Sloan School of Management, which surveyed more than 1,300 executives […]

2018/06 GDPR. GDPR Everywhere …
01
June
2018

GDPR. GDPR Everywhere …

On May 27 the GDPR/DSGVO took complete effect and our websites will never be the same. The law came into effect all the way back in 2016, but we were given a two-year grace period to bring our websites up to standard. For many people the law came from nowhere and compliance was left to […]

The Digital 1%
03
April
2018

The Digital 1%

Elysium, In Time, Upside Down – some of the many dystopian stories where a small segment of society with access to the best tech (and quality of life) pits itself against the rest (of us) who are relying on outdated tech (and probably living in ghettos). We probably notice the cool tech more than we do […]

2017/09 (Anti-) Social Media
02
September
2017

(Anti-) Social Media

The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a […]

2017/08 Conversation is King
01
August
2017

Conversation is King

Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or […]

2017/07 I Click Therefore I am
01
July
2017

I Click Therefore I am

We were recently told by a friend it was “pretty scary” how you always seemed to see items advertised on one platform which you had viewed on another platform. At some level, it probably is disconcerting. Tracking pixels (https://en.wikipedia.org/wiki/Web_beacon) are one of many ways websites repeat to users what they see on another site, in the […]

2017/05 Our Relationship With (Tech) Things
01
May
2017

Our Relationship with (Tech) Things

“Technology. Everyone’s so afraid of missing what’s next they never bother to fix/optimise what’s here now.”  I read this tweet by Luke Wroblewski a few days after the team had the same sort of conversation during a project meeting. We were reviewing what to keep and what to throw out of a website.  The client wanted […]

2017/04 The Ghost In The Design
01
April
2017

The Ghost in the Design

We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However,  Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how do we ensure our websites will be seen regardless of device size? Mobile Different, […]

2017/02 Digital Culture 101
02
February
2017

Digital Culture 101

I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture […]

2015/08 (Understanding) Digital (as Part of a Complete) Strategy
02
August
2015

(Understanding) Digital (as Part of a Complete) Strategy

Far back in 2009, it was predicted that internet advertising – just one small part of a digital strategy – would overtake TV advertising by 2010. This was inaccurate – as internet ad spend outstripped TV ad spend a good three months before the end of 2009. Most companies now spend much more on online […]