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Medienkompetenz für Senioren foto by Metatdgt @ pexels

Grandparents Can Code Too

    The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

    older female executive with laptop in the back of a car

    Working as a Senior in Our Digital Economy

      The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.

      I Recently Joined SEO Anonymous image

      I Recently Joined SEO Anonymous

        Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?


        Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

          Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

          Not a Good Student? You Can Learn More About a Subject When You Teach it. photo of inline learning

          eLearning Studies Got You Down? You Might Learn More About a Subject by Teaching it.

            Education is changing. It’s moving further from the classroom and the fixed lesson plan to somewhere more ad-hoc and less physical. If we think about how our tech culture has changed over the last generation, education is probably going to undergo even more drastic changes as we enter the virtual world of research, teaching, and learning.

            Technology photo created by freepik -

            DigiBlogChat: eLearning and Teaching

              Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!

              Voice Content and Voice Search August 2020

              Voice Search: No Rest for the Wicked

                Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                Warren Laine-Naida Online Learning June 2020

                Online Teaching and Learning

                  For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.

                  Buch Foto erstellt von freepik -

                  Why Print is Important in the Digital Age

                    Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

                    echnologie Foto erstellt von senivpetro -

                    Home Office – The Good Life?

                      Your kitchen is now your Home Office? So many of us are now working remotely. Working from home can be a blessing and a curse. Check out some of my advice.

                      The Customer Journey is Just Like Your Own

                      All Aboard the Customer Journey

                        Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                        VHS Smarte Senioren Dozent Warren Laine-Naida

                        Digitale Kompetenz für Smarte Senioren

                          Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.

                          eCommerce is Not an Online Shop

                          eCommerce is Not an Online Shop

                            An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

                            warren laine-naida Digital Education

                            Education and Learning in our E-World

                              In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.

                              warren laine-naida blog post 11 2019 the internet is not free

                              The Internet is Not Free

                                CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.

                                inclusivity blog post 10 2019 warren laine-naida

                                Let’s Talk User Experience

                                  User Experience defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. Ensure a good UX on your website by having updated content.

                                  foto by rawpixel

                                  Everyone Deserves a Good Website

                                    I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.

                                    2019/08 Love in the Time of Digital Transformation

                                    Love in the Time of Digital Transformation

                                      The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

                                      2016/06 What Is This Design Thinking Anyway?

                                      The Digital Cloud with a Silver Lining

                                        Digital Native or Digital Immigrant? Older employees positively contribute to a business, saving time and money. It really is a cloud with a silver lining.

                                        2019/05 Online Shopping – Order and it will Come

                                        Online Shopping – Order and it will Come

                                           If you thought we had reached the zenith of our consumer culture, buckle your seatbelt. The same technological advancements that gave us facebook pokes are set to enable us to shop almost without thinking.

                                          2019/02 Live Longer and Healthier – Read!

                                          Live Longer and Healthier – Read!

                                            Even in our digital world, the simple act of reading is still the best way of getting information into our brain. Even the “young, smart, and digital” (but still flesh and blood) need to read – eventually.

                                            2018/12 A Very Digital Christmas

                                            A Very Digital Christmas

                                              A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!

                                              2018/06 GDPR. GDPR Everywhere …

                                              GDPR. GDPR Everywhere …

                                                Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.

                                                The Digital 1%

                                                The Digital 1%

                                                  Information, education, and the quality of life we take for granted and enjoy through tech – how might that change going forward?

                                                  2017/09 (Anti-) Social Media

                                                  (Anti-) Social Media

                                                    We have the tools, we have the technology, but we are still very primitive in how we use them – if we need (all of) them at all.

                                                    2017/08 Conversation is King

                                                    Conversation is King

                                                      Without a real conversation, we make no connection.  Our communication just becomes banter. Like a banner ad we would never, ever, click on.

                                                      2017/07 I Click Therefore I am

                                                      I Click Therefore I am

                                                        Do we click on something because we really like it, or because it has been placed there because we will click on it?

                                                        2017/04 The Ghost In The Design

                                                        The Ghost in the Design

                                                          That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.

                                                          2017/02 Digital Culture 101

                                                          Digital Culture 101

                                                            Depending on your information bubble and reinforced via your peers how many people do you know who think differently?

                                                            2016/01 Mobile First

                                                            Mobile First Websites

                                                              Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.