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2017/10 Marketing Never Sleeps

Marketing Never Sleeps

4 stages to student marketing and communication

Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media?  Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment?Read More »Marketing Never Sleeps

2016/11 The Student In The Machine

The Student in the Machine

Big data and student recruitment

A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, the US State Department, and NATO to name a few.Read More »The Student in the Machine

2016/10 Click Me!

Click Me!

Connecting one on one with potential students

It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind of low. But, it’s a big number.Read More »Click Me!

2016/09 The Prior Prior Year

The Prior Prior Year

The prior prior year policy offer many benefits to students and their families searching for the right college or university

Starting fall 2015 American college and university students were able to apply for federal student aid based on their family’s income from two year’s earlier (this year for 2018). This will be available for all students seeking financial aid for the 2017-2018 academic year.Read More »The Prior Prior Year