Frequently Asked Questions – Digital FAQs and Answers

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Do you have a question about the web or online marketing? Email me or complete the contact form at the bottom of this page, and I will answer you – free of charge.

SEO, Metrics, and Analytics

can a seo help get websited indexed?

Absolutely! And, you can help them. SEO is free. You just need time and experience. Experience comes by getting involved with your website, understanding how it and search engines work, and by creating content.

Do you want to know more about how you can be your own best SEO? Then here are some ways to do that:

how to submit your website to search engines get indexed faster

You will need a sitemap.xml file in order to be indexed faster. WordPress includes one with the installation. You can also use an SEO plugin. You can read about the importance of your website’s sitemap.xml right here.

  1. Use Google Search Console and Bing Webmaster Tools. Submit to Google Search Console first. After your account is set up and your sitemap accepted by Google, go over to Bing. By logging in with your Google account, Bing will connect with and import your Google Search Console sitemap. Easy!
  2. You should check weekly, or at least once a month to see if all pages you want indexed have been. If not, you can manually submit pages to Google and Bing.

spam score, spam backlink, backlink spam checker

SEO can take a lot of time, so don’t let all your hard work be for nothing because of a few toxic spam links. Find out what you can do!

Your website spam score is determined by analysing backlinks (links from other websites to your own) pointing to your website and determines the percentage of potential risk of being penalised by Google. Moz developed software that identifies potential factors that predict when a website could be penalised by Google. You can find out more about this topic, and how to check your website for spam backlinks, in my article: What is a Spam Score for Backlinks

duplicate content google analytics, keyword cannibalism

Refers to the use of Google Analytics to identify instances of duplicate content on a website, which can negatively impact search engine rankings of your website.

Duplicate content is not necessarily a bad thing. However, if you have multiple instances of the same content on your pages, Google and Bing don’t know where to send people when they search. When that happens, the ranking of your pages can suffer.

You can use your analytics connection to see if this is happening. You can also check for duplicate content using other tools such as Sistrix, Sreaming Frog, and ahrefs. You can also Google keywords and see how often your content appears in the SERPs. Do you see duplication? Perhaps you’re cannibalising your own keywords.

Don’t duplicate content to try and trick the search engines either. Create Helpful Content, and leave the tricks for the clowns.

SEO tags in HTML

These refer to specific elements in the HTML code of a website that help search engines understand the content and structure of the page. Examples of SEO tags include title tags, meta descriptions, header tags, and alt tags for images.

Probably the most important part of any SERP is the page title tag. This is simple HTML. The <title> tag defines the title of the document. Without this tag, our pages couldn’t appear in the SERPs.

HTML is really helpful in improving your SEO. How? HTML helps structure and define your content, making it easier for search engines to understand. HTML is easy to learn too.

my SEO ranking

This refers to how well a website ranks in search engine results pages (SERPs) for specific search terms or queries. The ranking is based on various factors such as the website’s content, backlinks, user experience, and technical SEO elements. Important for Google, among other factors, is the E-E-A-T quality of your content.

When you say „my SEO ranking“ most people think about Google. However there is also Bing, DuckDuckGo, Yahoo!, Ecosia, and many more. Your SEO ranking consists of more than just those pages on your website too. Off-Page SEO – social media, content on other websites, content marketing, and more – is one of the best ways to improve your SEO ranking. Even Twitter’s tweets are indexed and displayed in Google.

Website Design, Tech, and Performance

wordpress page builder performance

Refers to the speed and efficiency of page builders used in WordPress, which can affect the performance and loading times of a website. Page builders, such as Elementor, Divi, Beaver Builder, and others, add another layer of Javascript and CSS to your website. This can slow down the performance of your website. Why risk it?

fastest wordpress page builder

Probably the fastest WordPress page builder you can use, is simply WordPress itself. Gutenberg (the blocks WordPress uses to put together your pages) together with an additional block plugin such as Otter Blocks, give you a huge selection of designs to choose from.

elementor slow page speed

Refers to the issue of slow page speed when using the Elementor page builder in WordPress, which can negatively impact the user experience and search engine rankings. Elementor is a popular page builder, but you can create websites simply by using WordPress blocks and themes – such as Neve.

I have created more than 350 websites and only made one using Elementor, because it was the expressed wish of the client. In the end, they never updated their website and so the use of this page builder was really not necessary – it just slowed the website down.

responsive web design accessibility

Refers to the practice of designing websites that are accessible to people with disabilities, such as those who use assistive technology or have visual impairments, through the use of responsive web design techniques. The term responsive in webdesign, comes from Ethan Marcotte’s groundbreaking 2010 article on how to build a flexible HTML and CSS framework so websites can respond to the size of the screen on which they are being viewed.

It’s the 21st century. If your website is not responsive – if people cannot access your website properly with a phone – you have accessibility issues. Using a WordPress theme will help you solve this problem!

Training, Workshops, Books, and Other Media

adwords workshop bremen

A training session or workshop held in Bremen, Germany, focused on teaching participants how to use Google AdWords for advertising purposes. While I live in Bremen, I also have clients in other cities. I teach in Oldenburg, Hannover, Berlin, Hamburg, and other cities in Germany. Contact me! We can even do a workshop on zoom.

google workshops online

Refers to online training sessions or workshops offered by Google or covering a variety of topics, such as SEO, digital marketing, Google Analytics, and Google Ads. Google has a 95% share of the search market, and offers a wide range of free tools that help us with our online marketing. Google’s Digital Garage is packed with free learning. You can also get yourself certified for YouTube, Google Ads, and other tools – for free!

digitalworkshop google

Refers to training sessions or workshops offered by Google on a variety of digital marketing topics, such as SEO, PPC advertising, and social media marketing. You can find these on Google’s Digital Garage.

smart on seo search engine optimization training

Refers to training sessions or workshops focused specifically on search engine optimization (SEO) techniques and best practices. I have written an SEO training book for beginners, which is available in English and in German. They are both updated quarterly with new learnings and advice.

Creating SMART (Specific, Measurable, Actual, Relevant, and Timely) SEO and other marketing plans is important if you’re going to be successful. Don’t just throw money at a plan in the hopes of it working out.

I also offer an online SEO course, as well as in-person training. Please contact me.

sustainability workshop ideas

Refers to ideas and activities for workshops focused on sustainable practices, such as reducing waste, conserving resources, and promoting environmental responsibility. I can help you and your team maintain the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Hygiene can do more than save your online marketing – keeping your processes clean, also means keeping them sustainable.

google future workshop

Refers to a workshop or training session offered by Google focused on future trends and emerging technologies in the field of digital marketing. In my opinion, Bing will become much more of a competitor for Google now that the AI tool ChatGPT has been integrated into the search engine. Perhaps Google’s future is other than expected.

online marketing books

Refers to books and publications focused on digital marketing topics, such as SEO, social media marketing, and PPC advertising.

book internet marketing

Refers to books and publications focused on various aspects of internet marketing, such as SEO, content marketing, and email marketing.

start a small business book, content marketing for nonprofits

If you need a book about marketing, please check out my three-book Online Marketing series, written together with Marketing Guru Bridget Willard. Our Small Business Marketing book was recently updated in March 2023, making it probably the ultimate small business marketing book!

These books are intended to help small business and nonprofit owners, as well as school marketers understand online marketing. These books will show you, in easy steps, how you can use the internet to improve your marketing. Click Here for More Book Info and Orders

amazon internet marketing for small business, amazon online marketing for small business

Amazon offers a complete marketing service for businesses including advertising and business Prime accounts. Small businesses start here: https://business.amazon.com/

All of my online marketing books for small businesses, nonprofits, schools, as well as self-help books, are available on amazon here: https://www.amazon.com/s?k=warren+laine-naida

Social Media

talkabout consulting twitter

Refers to the Twitter account for Talkabout Consulting, a consulting firm focused on social media marketing, branding, and public relations. I am linking to their YouTube channel, because their Twitter account is either no longer in existence, or they have moved.

If you are interested in learning Twitter, I have free Twitter coaching videos provided by Bridget Willard on my website. Check them out!

Online Advertising and Marketing for Small Business

online marketing for small business

Refers to the use of digital marketing techniques and strategies by small businesses to promote their products or services online, such as through social media advertising, email marketing, and SEO. Bridget Willard and I have written a book to help small business owners with their online marketing. It is available in a 2nd updated edition on Amazon. We also advise small business owners on our YouTube SmallBiz playlist. Join us!

online advertising for small business

Refers to the use of online advertising platforms, such as Google Ads or Facebook Ads, by small businesses to promote their products or services to a targeted audience.

multilingual marketing

Refers to the practice of marketing products or services to customers who speak different languages, often through the use of targeted advertising campaigns or translated marketing materials. There are many reasons why your business marketing should go multilingual. Let’s start with the elephant on the internet. Not everybody uses the English language – nor the American spelling.

A multilingual marketing approach allows you to communicate with people regardless of their geographical location, creating bonds and encouraging people to trust you.

marketing hygiene / hygiene marketing

This refers to the basic practices and processes that are necessary to maintain a healthy marketing strategy. This includes activities such as regular data cleaning, maintaining accurate customer records, staying compliant with legal and ethical guidelines, and ensuring that marketing efforts align with the overall business goals.

Digital Thinking

agile and design thinking are same

This is a bit of a misconception. Agile methodology and design thinking aren’t the same thing. They are two distinct approaches to problem-solving and product development. HOWEVER, they are connected. Like Agile, the Design Thinking method is simple, and iterative: Empathize, Define, Ideate, Prototype and Test.  The best way to begin to empathize is through Value Mapping – a task which allows you to put yourself in the shoes of whoever you are providing a solution for and to better understand their needs. You can read more in my blog post „Agile, Design Thinking, Mindfulness – Embracing Small to Win Big„

Got a Question?

Do you have a question? Email me or fill out this form, and I will answer you!