Accessibility – an Accessible Website is a Useful Website

The goal of online accessibility is to remove barriers and provide equal access to information and services for all users, regardless of their abilities. This includes, for example, making websites usable for individuals with visual, auditory, motor, cognitive, or other impairments. Responsive websites are one example of how we try to make things accessible. Alt Tags for images is another; but we have a long way to go. Accessibility also means access to the tools and conversations around tech. It means participation too.

2019/05 Online Shopping – Order and it will Come

SEO and Accessibility: The Importance for Online Shops

Discover how making your eCommerce site accessible not only broadens your customer base but also improves user experience, leading to higher conversion rates.

a purple macaron as symbol for seo on its head

SEO is now Search Xperience Optimization

Branding = Experience = Search Success. Learn how memorable brand experiences create natural discoverability across platforms, transforming traditional SEO into holistic search optimization.

SEO and Accessibility: Creating a Sustainable Website

Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?

EZ Website Optimization for Small Businesses and Nonprofits

Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.

What is the Accessibility Improvement Act (BFSG) – Who Does it Affect?

Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?

How You Can Conduct a Free Website SEO Audit

An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!

two blonde haired women laughing and typing on laptops

Accessibility and SEO: A Powerful Duo for Your Online Marketing Success

Whether you’re a small business owner or a student building your online marketing toolkit, understanding accessibility and SEO is a powerful move.

Your Website has 3 to 10 Seconds to Make a Good First Impression

The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?

How to Optimise Your Website for Voice Search

Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.

Improve Your Website With Only 4 Essential Elements

Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.

What Does Hygiene and Sustainability Have to Do with Marketing?

Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!

unsplash accessibility image sign on wall warren laine-naida

Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

We Need to Have a Different Conversation About Seniors and Technology #DigiBlogChat

Who is a „senior“ and who is not? Our access to technology is dependant on other demographics than age. Usually it’s about money, education, and access to the internet.

Medienkompetenz für Senioren foto by Metatdgt @ pexels

Grandparents Can Code Too

The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

older female executive with laptop in the back of a car

Working as a Senior in Our Digital Economy

The term „senior“ means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.

Marketing Hygiene keeping our desktop clean image

Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

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#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals

I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?

The Internet is Not Free

CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of „Free“.

Everyone Deserves a Good Website

I googled „working for non-profits“, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.

Are We Failing HTML 101?

Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.