Warren Laine-Naida sitting at a desk

Improve Your Website With Only 4 Essential Elements

Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.

Marketing Hygiene keeping our desktop clean image

Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

woman typing with coffee foto

Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation

Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.

Why online marketing is important for your school - Warren and Bridget talk. Graduation image.

Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.

How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.

The Customer Journey is Just Like Your Own

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

warrenlainenaida 2020 resolutions

2020 A New Decade, and some New Resolutions

As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)

eCommerce is Not an Online Shop

eCommerce is Not an Online Shop

An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

2019/01 New Year, New Resolutions

New Year, New Resolutions

Creating effective, relevant, and useful content that answers the needs of the users. This obvious need is not always self-evident, and I will be trying to combine adwords, analytics, and sales results with market trends on a week for week basis.

2018/12 A Very Digital Christmas

A Very Digital Christmas

A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!

2016/10 Click Me!

Click Me!

Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.

2015/02 Understanding International Students

Understanding International Students

Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.