EZ Website Optimization for Small Businesses and Nonprofits

Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.

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Improve Your Website With Only 4 Essential Elements

Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.

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Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

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Grandparents Can Code Too

The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

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Are Cookies Going Away in 2023?

Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

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TechTalk #3 Using Google Fonts on Your Website

Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

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Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website

There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.

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#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals

I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?

VHS Smarte Senioren Dozent Warren Laine-Naida

Digitale Kompetenz für Smarte Senioren

Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.

2019/08 Love in the Time of Digital Transformation

Love in the Time of Digital Transformation

The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

2018/12 A Very Digital Christmas

A Very Digital Christmas

A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!

2017/04 The Ghost In The Design

The Ghost in the Design

That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.