EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
tech
How You Can Conduct a Free Website SEO Audit
An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!
The Future of SEO and Emerging Technologies
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
Home Digital Care: The Intersection of Compassion and Technology for Senior Services
Visualize a community centre that serves as a hub for a digital revolution—a place where seniors can visit to receive assistance and where digital care workers zip out on mopeds to aid those who can’t.
Artificial Intelligence: Bridging the Gap Between Comprehension and Computation
AI mimics human cognition, enabling machines to perform tasks requiring human-like reasoning, learning, and adaptability. Should we use it?
Your Website has 3 to 10 Seconds to Make a Good First Impression
The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
Using Assistive AI to Build a Simple Website
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
How to Optimise Your Website for Voice Search
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
You are What You Learn: Tips for Teachers, Small Business Owners, and Seniors
Education never stops – even after we graduate and begin working. How is technology changing education, and how can we benefit? Find out more!
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
Improve Your Website With Only 4 Essential Elements
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
WordPress and the Rise of Full Site Editing
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Grandparents Can Code Too
The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.
Are Cookies Going Away in 2023?
Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.
TechTalk #4 How You Can Easily Conduct a Mini Site Audit
Your website is your 24/7 marketing platform. Don’t forget to perform a checkup once a quarter. A Site Audit is something you can do yourself. Find out how in Bridget and my TechTalk #5!
TechTalk #3 Using Google Fonts on Your Website
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
TechTalk #2: Optimising Your Website for Page Speed
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Storytelling, Characters, and Content Marketing — It’s All Real
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
Home Office – The Good Life?
Your kitchen is now your Home Office? So many of us are now working remotely. Working from home can be a blessing and a curse. Check out some of my advice.
Digitale Kompetenz für Smarte Senioren
Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.
Love in the Time of Digital Transformation
The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.
Online Shopping – Order and it will Come
If you thought we had reached the zenith of our consumer culture, buckle your seatbelt. The same technological advancements that gave us facebook pokes are set to enable us to shop almost without thinking.
A Very Digital Christmas
A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!
Buzzwords and our Digital Discourse
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
Your Mobile Phone Just May Save Your Life
A relevant, consistent, accountable, and trustworthy partner in which to develop and provide eHealth information, research, and services.
Is That Digital Transformation I See Before Me?
The new Digital Society is developing faster than current infrastructures (government, education, business etc) can adapt or respond.
GDPR. GDPR Everywhere …
Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.
The Digital 1%
Information, education, and the quality of life we take for granted and enjoy through tech – how might that change going forward?
A Very Techy Christmas
Christmas wishes, updates to Email, Adobe, Plex, remodel Scribbler, Handbrake, KeePass and auto-update Drupal!!
Our Relationship with (Tech) Things
Long term what does the future hold for us if we are unable to afford the best tech? Will we have the best/uptodate information?
The Ghost in the Design
That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.
Digital Culture 101
Depending on your information bubble and reinforced via your peers how many people do you know who think differently?