The Future of SEO and Emerging Technologies
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
digital culture
Home Digital Care: The Intersection of Compassion and Technology for Senior Services
Visualize a community centre that serves as a hub for a digital revolution—a place where seniors can visit to receive assistance and where digital care workers zip out on mopeds to aid those who can’t.
Using Assistive AI to Build a Simple Website
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
You are What You Learn: Tips for Teachers, Small Business Owners, and Seniors
Education never stops – even after we graduate and begin working. How is technology changing education, and how can we benefit? Find out more!
Tips and Tricks from Two Decades of Freelance Experience
So you want to be a freelancer? Here is some advice from twenty years as a freelance caterer, web designer, teacher, and writer on two continents.
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
We Need to Have a Different Conversation About Seniors and Technology #DigiBlogChat
Who is a „senior“ and who is not? Our access to technology is dependant on other demographics than age. Usually it’s about money, education, and access to the internet.
Grandparents Can Code Too
The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.
Working as a Senior in Our Digital Economy
The term „senior“ means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
I Recently Joined SEO Anonymous
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
Online Pornography: When Too Much Delight Gets in the Way of Satisfaction
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
eLearning Studies Got You Down? You Might Learn More About a Subject by Teaching it.
Education is changing. It’s moving further from the classroom and the fixed lesson plan to somewhere more ad-hoc and less physical. If we think about how our tech culture has changed over the last generation, education is probably going to undergo even more drastic changes as we enter the virtual world of research, teaching, and learning.
When Fact Meets Fiction: The Value of a Good Story Goes Beyond the Page
Story telling is an integral part to most marketing. A good story is worth it’s weight in case studies. People don’t want facts. They want to be delighted! Read more and listen to the podcast right here.
Who’s Afraid of Digital Thinking? A Conversation from the Center of the Universe
I was fortunate enough to talk with Rob Cairns this month about my book „Digital Thinking: Websites, Online Marketing, and more“. Check out this excerpt or listen to the podcast.
DigiBlogChat: eLearning and Teaching
Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!
Storytelling, Characters, and Content Marketing — It’s All Real
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
Voice Search: No Rest for the Wicked
Voice Search we understand – „Alexa, where can I find the closest florist?“ „Siri, what’s playing at the cinema tonight?“ Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
Online Teaching and Learning
For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.
Why Print is Important in the Digital Age
Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.
Home Office – The Good Life?
Your kitchen is now your Home Office? So many of us are now working remotely. Working from home can be a blessing and a curse. Check out some of my advice.
All Aboard the Customer Journey
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
Digitale Kompetenz für Smarte Senioren
Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.
eCommerce is Not an Online Shop
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
Education and Learning in our E-World
Education and Learning, Culture, Business, Politics – Technology is reshaping our world! What learning objectives should we set in our Digital Age?
The Internet is Not Free
CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of „Free“.
Let’s Talk User Experience
User Experience defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. Ensure a good UX on your website by having updated content.
Everyone Deserves a Good Website
I googled „working for non-profits“, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
Love in the Time of Digital Transformation
The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.
The Digital Cloud with a Silver Lining
Digital Native or Digital Immigrant? Older employees positively contribute to a business, saving time and money. It really is a cloud with a silver lining.
Online Shopping – Order and it will Come
If you thought we had reached the zenith of our consumer culture, buckle your seatbelt. The same technological advancements that gave us facebook pokes are set to enable us to shop almost without thinking.
Live Longer and Healthier – Read!
Even in our digital world, the simple act of reading is still the best way of getting information into our brain. Even the “young, smart, and digital” (but still flesh and blood) need to read – eventually.
A Very Digital Christmas
A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!
Buzzwords and our Digital Discourse
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
Your Mobile Phone Just May Save Your Life
A relevant, consistent, accountable, and trustworthy partner in which to develop and provide eHealth information, research, and services.
Is That Digital Transformation I See Before Me?
The new Digital Society is developing faster than current infrastructures (government, education, business etc) can adapt or respond.
GDPR. GDPR Everywhere …
Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.
The Digital 1%
Information, education, and the quality of life we take for granted and enjoy through tech – how might that change going forward?
(Anti-) Social Media
We have the tools, we have the technology, but we are still very primitive in how we use them – if we need (all of) them at all.
Conversation is King
Without a real conversation, we make no connection. Our communication just becomes banter. Like a banner ad we would never, ever, click on.
I Click Therefore I am
Do we click on something because we really like it, or because it has been placed there because we will click on it?
Our Relationship with (Tech) Things
Long term what does the future hold for us if we are unable to afford the best tech? Will we have the best/uptodate information?
The Ghost in the Design
That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.
Digital Culture 101
Depending on your information bubble and reinforced via your peers how many people do you know who think differently?
Your Website Should be Mobile First
Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.
(Understanding) Digital (as Part of a Complete) Strategy
Digital is about finding the best way of achieving goals, promoting your brand and services, through electronic connected media.