Local SEO: Boosting Online Visibility for Small Businesses and Non-Profits
Local SEO helps businesses stand out in their community, attract nearby customers, and compete effectively against larger companies in local search results. Find out more!
Artificial Intelligence and Online Marketing
Artificial Intelligence is becoming an important tool for online marketing in small businesses, nonprofits, and schools. Why? AI personalizes engagement, streamlines operations, and provides data insights.
Using AI in your marketing mix has benefits such as personalized content and automated tasks. However, there are challenges, such as additional costs and potential privacy issues. Using AI tools in a balanced way helps create effective and ethical online marketing strategies.
Unsure where to start? Start here: Use AI to Help start from scratch, Extend what you’ve started, and Edit what you’ve created.
Here are some additional sources which are also very helpful for getting started: What is AI literacy? | Free Online AI Inro |AI Learning Materials |How web practitioners think about AI. | The AI Handbook: Resources and tools to help marketers get started | Introduction to Generative AI Learning Path
Will AI Replace Search Engines? The Future of Search
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
Will Artificial Intelligence Replace Search Engines for SEO?
Discover how AI is reshaping online search and what it means for users and businesses.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
The Algorithmic Audience: Writing for Humans in a Machine-Driven World
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Navigate AI Content Ethically: Combating Plagiarism, Bias, and Manipulation
Is AI-written content reliable? How can you use AI to create content and what questions does it raise? Learn about authorship, bias, privacy, and more.
The Future of SEO and Emerging Technologies
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
Recent AI-Related Topics Grabbing the Spotlight: What are People Talking About Lately?
AI is everywhere. What are people looking for? What are they talking about? Here are some AI-related topics that have been capturing people’s attention recently.
Avoid Duplicate Content: ChatGPT vs. Gemini and Why It Matters for SEO
How much duplicate content do ChatGPT and BARD create, and how can this affect your website’s SEO?
How to Get the Most Out of AI for Your Sustainable Marketing
By using AI in your marketing, your small business can reduce its environmental impact, improve efficiency, and connect with eco-friendly customers.
Why Intimacy is More Important than Attention
If AI can influence people to risk and lose their jobs what else can it induce us to do?
Artificial Intelligence: Bridging the Gap Between Comprehension and Computation
AI mimics human cognition, enabling machines to perform tasks requiring human-like reasoning, learning, and adaptability. Should we use it?
Using Keywords Everywhere Extension to Easily Support Your SEO with ChaptGPT AI
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Mastering Writing with AI and Emotional Intelligence
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
What is YMYL Content and How Does it Affect Your SEO?
YMYL stands for „Your Money or Your Life,“ and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
Using Assistive AI to Build a Simple Website
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
How Your Small Business Can Use AI for Big SEO Wins
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
The Google Helpful Content Update
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.