4 Free Online Marketing Quick Guides
SEO, GEO, Social Media, and Website development. 4 free guides that are clear, practical, and beginner-friendly.
Artificial Intelligence and Online Marketing
Artificial Intelligence is becoming an important tool for online marketing in small businesses, nonprofits, and schools. Why? AI personalizes engagement, streamlines operations, and provides data insights.
Using AI in your marketing mix has benefits such as personalized content and automated tasks. But, learning how to use AI effectively takes time; unlike Google, you shouldn’t just “AI it”. And, there are challenges, such as additional costs and potential privacy issues. Using AI tools in a balanced way, however, helps you create effective and ethical online marketing strategies.
Unsure where to start? Start here: Use AI to Help start from scratch, Extend what you’ve started, and Edit what you’ve created.
Here are some additional sources which are also very helpful for getting started: What is AI literacy? | Free Online AI Inro |AI Learning Materials |How web practitioners think about AI. | The AI Handbook: Resources and tools to help marketers get started | Introduction to Generative AI Learning Path
GEO: Getting Found When AI Answers the Questions
AI is answering your customers’ questions. Is your content in the room? A plain-English guide to Generative Engine Optimization for small businesses, nonprofits, and schools.
Stunning SEO Insights: Your Guide for the Next 12 Months
This is a wrap-up of the podcasts I made with Rob Cairns this year. I hope you find the SEO tips useful!
Aligning SEO, Social Media & Your Website for the Year Ahead
Your SEO, social media, and website aren’t three separate things anymore. They’re one system. Here’s what matters now for the year ahead.
Automatic SEO: Not a Shortcut, a Survival Strategy
If you’re still doing keyword research manually, generating schema markup by hand, and treating SEO like it’s 2015, you’re actively falling behind.
Content Chunking for AI Search: Get Found by People AND Robots
SEO is changing fast. It’s not dead, and it’s not GEO. SEO is still about people finding your content. But how? Read on!
A Simple Prompt System for SEO Keyword Research
Want to prompt smarter? Try this simple 6-step system, It helps you compete without big budgets or expensive software.
Boost Your SEO and AI Visibility with User-Generated Content
Want your content to appear in AI Overviews and ChatGPT, at the same time boosting your SEO? Here’s how to set up your GEO campaigns.
Your Great Grandparents Could Write AI Prompts
Discover how effective AI prompting mirrors screenwriting, recipe creation, and SEO. Use the 5 Ws and 1 H framework for better results.
Learn Angelish!
AI is everywhere. Is it a helpful tool or just noisy hype? Explore how AI shapes our daily lives and the patience we need to use it wisely.
New, Free, Now! How AI Can Get Us to Click Again
Why don’t we click AI links like Google results? AI often hides its sources. See how trust and transparency can shape what we click.
Beyond Algorithms: Using AI to Enhance Audience-First SEO
Practical tips for combining AI and SEO to create content that serves your audience and boosts search rankings. AI supports you, it doesn’t replace you.
SEO & Artificial Intelligence (AI) – Foundation Course
Basic Course SEO & AI: How to Use Artificial Intelligence for Keyword Research, Content Creation, and GEO Strategies – Practical and Beginner-Friendly.
Beyond the Website: Building Digital Trust in an AI-First World
Discover how to build digital trust beyond your website. Authentic, accessible content builds authority across social media, AI summaries, and off-page presence.
All SEO is Off-Page SEO. Fight Me.
Explore why traditional on-page SEO is no longer the center of search visibility—learn how AI, zero-click searches, and social platforms are redefining how we get found online.
Building Websites with AI: What You Need to Know
In this article, Bridget Willard and I look at the benefits and drawbacks of AI-powered website builders and see how they compare to WordPress and static sites.
Navigating AI-Driven SEO
Stay ahead in SEO with actionable tips for optimizing JavaScript-heavy websites, enhancing accessibility, and boosting visibility in AI-driven search.
Optimizing JavaScript-Heavy Websites for Accessibility and AI Search Visibility – with Actionable Tips
Learn practical techniques for optimizing JavaScript-heavy websites to boost both accessibility and AI search visibility.
Boost Your Visibility in Search and AI Search LLMs
Leverage AI for efficiency while maintaining the human touch that makes your content engaging and valuable. #EntityBasedSEO
Vibe-Code-Audit-as-a-Service
With the rise of AI-assisted coding, services like Vibe-Code-Audit-as-a-Service are emerging to address the unique challenges of AI-generated code.
“I AIed It”: When Technology Becomes a Verb
“I AIed it” has become shorthand for using AI tools to complete a task—whether that’s writing an essay, creating an image, or analyzing data.
Local SEO: Boosting Online Visibility for Small Businesses and Non-Profits
Local SEO helps businesses stand out in their community, attract nearby customers, and compete effectively against larger companies in local search results. Find out more!
Will AI Replace Search Engines? The Future of Search
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
Will Artificial Intelligence Replace Search Engines for SEO?
Discover how AI is reshaping online search and what it means for users and businesses.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
The Algorithmic Audience: Writing for Humans in a Machine-Driven World
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Navigate AI Content Ethically: Combating Plagiarism, Bias, and Manipulation
Is AI-written content reliable? How can you use AI to create content and what questions does it raise? Learn about authorship, bias, privacy, and more.
The Future of SEO and Emerging Technologies
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
Recent AI-Related Topics Grabbing the Spotlight: What are People Talking About Lately?
AI is everywhere. What are people looking for? What are they talking about? Here are some AI-related topics that have been capturing people’s attention recently.
Avoid Duplicate Content: ChatGPT vs. Gemini and Why It Matters for SEO
How much duplicate content do ChatGPT and BARD create, and how can this affect your website’s SEO?
How to Get the Most Out of AI for Your Sustainable Marketing
By using AI in your marketing, your small business can reduce its environmental impact, improve efficiency, and connect with eco-friendly customers.
Why Intimacy is More Important than Attention
If AI can influence people to risk and lose their jobs what else can it induce us to do?
Artificial Intelligence: Bridging the Gap Between Comprehension and Computation
AI mimics human cognition, enabling machines to perform tasks requiring human-like reasoning, learning, and adaptability. Should we use it?
Using Keywords Everywhere Extension to Easily Support Your SEO with ChatGPT AI
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Mastering Writing with AI and Emotional Intelligence
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
What is YMYL Content and How Does it Affect Your SEO?
YMYL stands for “Your Money or Your Life,” and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
Using Assistive AI to Build a Simple Website
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
How Your Small Business Can Use AI for Big SEO Wins
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
The Google Helpful Content Update
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.