communication – Warren Laine-Naida

2018/11 Buzzwords and our Digital Discourse

wlainenaida Uncategorized October 6, 2018February 10, 2019communication, content, content marketing, digital culture, digital transformation, lifelonglearning, marketing, seo, story telling, tech 0 Comment

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – but it was mostly an 80-20 life. Every generation has it’s buzzwords but over the last few years it is almost as if we require a daily sync-up to know what anyone is talking about. Read more

2018/10 Content Marketing – Trending Since 1732

wlainenaida Uncategorized October 5, 2018November 1, 2018communication, content, content marketing, marketing, seo, social media, story telling, target group, user experience, website 0 Comment

Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at least 1732 when Benjamin Franklin published his Poor Richard’s Almanack with the goal of promoting his printing business. Read more

2015/06 The Challenge of Mobile in Effective Communication

wlainenaida Uncategorized June 9, 2015April 19, 2018communication, content, mobile 0 Comment

(This comes from a talk we gave to undergraduate communication majors in Bremen in February 2015.)

As producers of content we generally want people to see it and to respond to it, and until fairly recently this has been simple enough to realize. Read more

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