2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2017/08 Conversation is King
01
August
2017

Conversation is King

Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or […]

2015/06 The Challenge of Mobile in Effective Communication
01
June
2015

The Challenge of Mobile in Effective Communication

(This comes from a talk we gave to undergraduate communication majors in Bremen in February 2015.) As producers of content we generally want people to see it and to respond to it, and until fairly recently this has been simple enough to realize.