The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had… Read More »Buzzwords and our Digital Discourse
What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across… Read More »Content Marketing – Trending Since 1732
Remember life before the internet and mobile devices? Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi? Do you recall not mistaking propaganda for news, or having friends who had beliefs different from your own? Then you missed a great breakfast meeting Tuesday with just such people. Hope you can join us next time.Read More »Conversation is King
(This comes from a talk we gave to undergraduate communication majors in Bremen in February 2015.)
As producers of content we generally want people to see it and to respond to it, and until fairly recently this has been simple enough to realize.Read More »The Challenge of Mobile in Effective Communication
