communication Digital Thinking Blog

Buzzwords and our Digital Discourse

Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.

So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?

Without a real conversation, we make no connection. Our communication just becomes banter. Like a banner ad we would never, ever, click on.

Whether people see our content and respond to it is as much a matter of our understanding their goals as it is understanding their context.