2018/11 Buzzwords and our Digital Discourse

2018/11 Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – but it was mostly an 80-20 life. Every generation has it’s buzzwords but over the last few years it is almost as if we require a daily sync-up to know what anyone is talking about. Read more

2018/10 Content Marketing – Trending Since 1732

2018/10 Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native AdvertisingInternet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-HealthMicro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at least 1732 when Benjamin Franklin published his Poor Richard’s Almanack with the goal of promoting his printing business. Read more

2017/08 Conversation is King

2017/08 Conversation is King

Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or having friends who had beliefs different from your own?  Then you missed a great breakfast meeting Tuesday with just such people.  Hope you can join us next time. Read more