EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
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What is the Accessibility Improvement Act (BFSG) – Who Does it Affect?
Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?
Got Webflow? A Shout Out for WordPress
What is this WordPress CMS anyway? Here is the elevator version. Haberdashery, Sporting Goods, Children’s Wear … going up!
Bing SEO: An Essential Guide for Your Small Business, Nonprofit, or School
Are you getting all the web traffic you deserve? Don’t ignore Bing. Google is great, but another 10% of the search engine market share exists. Find out more!
Google Shuts Down Free Websites
What Do You Need to Do? The free websites generated through the Google Business Profile have been shut down. Find out more!
What is a Landing Page, Why is it Important, and Why it Isn’t Your Homepage
A landing page is the most important page on your website for lead generation and sales. Do you have one?
Lead Generation and Recruitment Made Easy with Social Media
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Web Presence and Social Media Marketing Mastery
How can you quickly learn social media marketing and website creation in 4 hours?
SEO Online Training: Learn Search Engine Optimisation
Improve the visibility of your company, discover untapped potential and learn to unleash its benefits!
Your Website has 3 to 10 Seconds to Make a Good First Impression
The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
Using Assistive AI to Build a Simple Website
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
How to Optimise Your Website for Voice Search
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
9 Simple Tips to Help You Get Your Website’s Pages Indexed Faster
How can you get your web pages indexed by Google and Bing quickly? That’s a common question and I have 9 answers that may help you.
How Your Small Business Can Use AI for Big SEO Wins
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
How to Super Size Your Freelance Niche
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
Keyword Cannibalism: How to Stop Eating Your Own Ranking
Are similar pages on your site ranking #1 and #7? You may have Keyword Cannibals rampant on your website. What are they and how can you stop them?
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
WordPress and the Rise of Full Site Editing
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Why Duplicate Content is a Good Thing. Yes. Duplicate Content is a Good Thing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
TechTalk #4 How You Can Easily Conduct a Mini Site Audit
Your website is your 24/7 marketing platform. Don’t forget to perform a checkup once a quarter. A Site Audit is something you can do yourself. Find out how in Bridget and my TechTalk #5!
How To Get On To The First Page of Google and Other Things We Want But Don’t Need
I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.
TechTalk #3 Using Google Fonts on Your Website
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
TechTalk #2: Optimising Your Website for Page Speed
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Spoiler Alert! We Rely on Our Web Students so We Should Pay Them More Money
We should pay for the real value in the services we receive. So why do we always pay more for perceived value?
Why You Should Add an Online Course to Your Current Website Today
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
Avoid the Risk! Get the Best Free SEO Tool Available AND You Get a Free Website
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
Afraid Page Builders are Slowing Down Your Website? In Just a few Minutes, You Can Change All That.
Page builders help everyone speed up the process of creating a website. The bad news is they might be slowing down the finished product. The good news is they don’t have to.
SEO Mini-golf Summer Rules
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
4 Online Marketing Tips for Your Nonprofit
What are four important things nonprofits need to think about when it comes to their online marketing? Bridget Willard and I talk about them!
Branding and Design. Keep it Simple and Consistent
Rhonda Negard from Fat Dog Creatives joins Bridget Willard and I to talk about Design and Branding for Small Businesses. In a nutshell? Keep it Simple and Consistent!
Two Hands-On Learnings for Small Businesses and Non-Profits
More weekly insights from marketing practitioners who work with small businesses, non-profits, and schools, with some real hands-on advice!
The 5 Things You Can Do to Improve Your Website for Free
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
The 3 Most Important Things About Your Social Media
Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.
The 3 Most Important Things on Your Website
Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.
Learn About HTML in 5 Steps
Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.
Voice Search: No Rest for the Wicked
Voice Search we understand – „Alexa, where can I find the closest florist?“ „Siri, what’s playing at the cinema tonight?“ Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
The Internet is Not Free
CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of „Free“.
Let’s Talk User Experience
User Experience defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. Ensure a good UX on your website by having updated content.
SEO – Build It and They Might Come
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
Quo Vadis WordPress
No matter how many websites you build, each one is different. Sticking to a script is not half as interesting as letting WordPress tell it’s own story, which is invariably what it does in each new website.
Content Marketing – Trending Since 1732
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
GDPR. GDPR Everywhere …
Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.
Do You Really Need a Responsive Website?
While we are Drupal and to some extent Wordpress people, we don’t think a website always needs a CMS behind it though. Again, „it depends“
A Shout Out for Drupal
Drupal is mobile friendly. Very friendly. And that is good so as who carries a desktop around with them any more?
What is this Design Thinking Anyway?
Too often websites are defined by the internal users. Use Design Thinking to think out of the box and include external users too.
How to Write for the Web
What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.
Building a Website: the Client Worksheet
Creating a plan for your website ensures nothing gets left out. Think about who the website is for, and what they will use it for.
Defining New Defaults in Web Design
The most important thing for a phone, for instance, is battery life. For your website, it’s important that people can access your content.
Do You Really Need a CMS for Your Website?
Does your website need a CMS – a Content Management System – like WordPress or Drupal? That depends on a few things. Read this post for more information.
Planning a Successful Web Relaunch
A workshop together with Bright Solutions at the German Bundesverband Hochschulkommunikation Jahrestagungen in 2015. The steps are still relevant today!
If Content is King, what is Queen?
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.