The Evolution of Brand Promise: From Fantasy to Reality
Brands are important, but today, the importance of experience is replacing the importance of brands. How does this impact your SEO and Social Media?
social media
Will AI Replace Search Engines? The Future of Search
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
Optimum Image Sizes and File Formats for Social Media
Optimised image sizes and file formats for social media: Instagram, Twitter, Facebook, LinkedIn, Google Business Profile, and more.
The Algorithmic Audience: Writing for Humans in a Machine-Driven World
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Impulsive Buying Behaviour in Social Commerce: Marketing Strategies to Leverage
Discover how social commerce taps into impulsive buying behavior to boost online sales. This article explores effective marketing strategies, the role of personalized features, and the ethical implications of encouraging spontaneous purchases in social media shopping.
The Role of Social Media in Shaping Public Opinion
Exploring Social Media’s Impact on Public Perception. Discover the immense influence of social platforms in shaping public views. Insightful article by Ke Zhang.
Social Media for Graphic Designers: 4-Week Intensive Course
Social media course for graphic designers. Blends theory and skills with a hands-on project. Prepares you for real-world social media marketing challenges.
Can I Vlog Instead of Writing Blog Posts?
Want to be visible online? You need content. Content is queen. Which is the better content, a blog or a vlog? I look into both pros and cons. Check it out!
Dusting Off Those College Writing Lessons to Improve Your Blogging
Most of us have forgotten the writing principles taught in college. Revisit the 3-step structure and create engaging, well-organized articles.
Don’t Let Your Message Get Lost: The Power of Repetition for Your Website
Attention spans online are shorter than ever. But fear not – repetition is your website’s secret weapon. And Google doesn’t consider duplicate content as spam.
People Don’t Want Content – They Want Stories
From religion to politics to coffee – we connect with the stories behind the product. If you want to connect with people, you need good storytelling.
What is a Landing Page, Why is it Important, and Why it Isn’t Your Homepage
A landing page is the most important page on your website for lead generation and sales. Do you have one?
Lead Generation and Recruitment Made Easy with Social Media
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Beyond Backlinks and SEO: The Underrated Benefits of Guest Blogging
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
Why Intimacy is More Important than Attention
If AI can influence people to risk and lose their jobs what else can it induce us to do?
Web Presence and Social Media Marketing Mastery
How can you quickly learn social media marketing and website creation in 4 hours?
Learning Social Media Marketing
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
Why Having a Native English Speaker is Important for Your SEO
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Google and Twitter Changes Effecting Organic SEO
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
How the KAKADU Principle Can Up Your Content Marketing Game
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
Google Wants to E-E-A-T Your Content: Make it Delicious
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Video Marketing SEO: 7 Tips for Optimising Your Video Content for Search Engines and Social Media
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
How to Super Size Your Freelance Niche
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say „The Internet is free, but it’s not for nothing“.
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Why are Keywords the Key to Understanding Your Customers?
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
I Recently Joined SEO Anonymous
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
1 Easy Way You Can Make Your Social Media Posts More Creative
It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.
Online Pornography: When Too Much Delight Gets in the Way of Satisfaction
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
Schools have an advantage over other types of businesses. A school is a brand that we’re going to be very involved with for many years.
Social Champ – Your Social Media Automation Toolkit – Review 2022
Social Champ is an all-in-one social media automation tool used for media management and content scheduling. It can help you automate your social media presence and streamline posting on social platforms. I like it, and I use it. Give it a try yourself today – for free!
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Fight the Home Office Blues with these 3 Cooking and Eating Tips
Do you cook? You either love it or hate it. We consume 35 tons of food in our lifetime. That’s a lot of cooking. Let’s enjoy it! These three tips should inspire you to make the best of the Home Office months. I even include a special exercise tip!
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered!
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered! 6 SEO Tips from Bridget Willard and myself. Read on and check out the video – here or on YouTube.
A Customer Called with a Question. What Happened Next was Incredible!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
SEO Mini-golf Summer Rules
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
Getting into the Conversation
Developing skills and understanding the etiquette necessary for effective conversation is a critical part of Small Business success!
Two Hands-On Learnings for Small Businesses and Non-Profits
More weekly insights from marketing practitioners who work with small businesses, non-profits, and schools, with some real hands-on advice!
The 5 Things You Can Do to Improve Your Website for Free
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
The 3 Most Important Things About Your Social Media
Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.
Learning Social Success
We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.
Content Marketing – Trending Since 1732
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
Agile, Waterfall, Adaptive, Pert, Lean … and Cake
Look at what you are doing, your team structure, and your needs before you choose a tool – choose the tool to fit the project.
(Anti-) Social Media
We have the tools, we have the technology, but we are still very primitive in how we use them – if we need (all of) them at all.
Conversation is King
Without a real conversation, we make no connection. Our communication just becomes banter. Like a banner ad we would never, ever, click on.
Digital Culture 101
Depending on your information bubble and reinforced via your peers how many people do you know who think differently?
Click Me!
Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.
Still Unsure About Social Media?
As branded social media spaces increase in popularity, visits to corporate websites are beginning to level off. People want to interact, and more and more that interaction happens best in social media.
Making a Good First Impression
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
Recruiting with Social Media Apps
Always wanted to study in the USA or Europe? Well schools there want you too and are not above using social media to recruit you!