// Digital Consulting
Do you have a podcast? That’s content marketing. Do you offer a newsletter with tips and tricks? That’s content marketing. Do you give away free samples? That’s content marketing.
Best of all, Content Marketing is free.
Write a blog post. Write a book and put it on Amazon Kindle. Create YouTube videos or podcasts. It’s just you, your audience, and your creativity!
Learn how to generate high-quality backlinks by creating content that attracts industry website owners. Discover why useful content and a fresh perspective can enhance your link-building efforts.
Brands are important, but today, the importance of experience is replacing the importance of brands. How does this impact your SEO and Social Media?
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Looking for a nutritious and convenient breakfast option? High protein overnight oats are the perfect solution. Here are three delicious recipes that will keep you full and energized!.
Is AI-written content reliable? How can you use AI to create content and what questions does it raise? Learn about authorship, bias, privacy, and more.
Want to be visible online? You need content. Content is queen. Which is the better content, a blog or a vlog? I look into both pros and cons. Check it out!
Most of us have forgotten the writing principles taught in college. Revisit the 3-step structure and create engaging, well-organized articles.
Captivate readers quickly and keep your content clear and engaging. That’s good for attention and sales! Read on for more writing tips.
Attention spans online are shorter than ever. But fear not – repetition is your website’s secret weapon. And Google doesn’t consider duplicate content as spam.
From religion to politics to coffee – we connect with the stories behind the product. If you want to connect with people, you need good storytelling.
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
If AI can influence people to risk and lose their jobs what else can it induce us to do?
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
YMYL stands for „Your Money or Your Life,“ and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say „The Internet is free, but it’s not for nothing“.
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.
Schools have an advantage over other types of businesses. A school is a brand that we’re going to be very involved with for many years.
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Story telling is an integral part to most marketing. A good story is worth it’s weight in case studies. People don’t want facts. They want to be delighted! Read more and listen to the podcast right here.
If you can do something faster than your competitors you will win. But, is being fast the best goal to have? What about being sustainable?
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
Cooking for yourself lets you control the ingredients. You also take more time preparing a meal than you would opening a bag of chips or stopping at a drivethru. It’s a healthier alternative. It’s also fun. It’s also content marketing.
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.
Voice Search we understand – „Alexa, where can I find the closest florist?“ „Siri, what’s playing at the cinema tonight?“ Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.