The Customer Journey is Just Like Your Own

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

eCommerce is Not an Online Shop

eCommerce is Not an Online Shop

An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

warren laine-naida Digital Education

Education and Learning in our E-World

In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.

2019/05 Online Shopping – Order and it will Come

Online Shopping – Order and it will Come

Product placement via VR and AR. AI product search filter logic. Social Media shopping – feed to shopping basket. AI shopping personalisation. Drone delivery. Subscription commerce. Voice commerce. If you thought we had reached the zenith of our consumer culture, then you should buckle your seatbelt. The same technological advancements that gave us facebook pokes instead of giving […]

2018/05 So You Want to Build an Online Shop?

So You Want to Build an Online Shop?

I was recently asked to assist with the creation of an online shop. I have written here before about building a website, but an online shop raises further interesting questions. The website will not just be a source of information, but will be a place of commerce and legally binding transactions (above and beyond the […]