Local SEO: Boosting Online Visibility for Small Businesses and Non-Profits
Local SEO helps businesses stand out in their community, attract nearby customers, and compete effectively against larger companies in local search results. Find out more!
SEO
Linkbuilding: Creating Content That Naturally Attracts Links
Learn how to generate high-quality backlinks by creating content that attracts industry website owners. Discover why useful content and a fresh perspective can enhance your link-building efforts.
The Evolution of Brand Promise: From Fantasy to Reality
Brands are important, but today, the importance of experience is replacing the importance of brands. How does this impact your SEO and Social Media?
Will AI Replace Search Engines? The Future of Search
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
Will Artificial Intelligence Replace Search Engines for SEO?
Discover how AI is reshaping online search and what it means for users and businesses.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
The Algorithmic Audience: Writing for Humans in a Machine-Driven World
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Optimize Your Content: Integrating SEO Keyword Density and Writing Word Frequency Strategies
Merging SEO keyword density and writing word frequency can elevate your content strategy. Discover how to write articles that rank and resonate well!
EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
What is the Accessibility Improvement Act (BFSG) – Who Does it Affect?
Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?
Bing SEO: An Essential Guide for Your Small Business, Nonprofit, or School
Are you getting all the web traffic you deserve? Don’t ignore Bing. Google is great, but another 10% of the search engine market share exists. Find out more!
How You Can Conduct a Free Website SEO Audit
An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!
Can I Vlog Instead of Writing Blog Posts?
Want to be visible online? You need content. Content is queen. Which is the better content, a blog or a vlog? I look into both pros and cons. Check it out!
Dusting Off Those College Writing Lessons to Improve Your Blogging
Most of us have forgotten the writing principles taught in college. Revisit the 3-step structure and create engaging, well-organized articles.
Local SEO for Brick-and-Mortar Businesses in the E-commerce Age
Discover the power of local SEO. Boost your online visibility, increase local traffic, and drive growth. Local SEO gives small businesses a big reach!
Google Shuts Down Free Websites
What Do You Need to Do? The free websites generated through the Google Business Profile have been shut down. Find out more!
Don’t Let Your Message Get Lost: The Power of Repetition for Your Website
Attention spans online are shorter than ever. But fear not – repetition is your website’s secret weapon. And Google doesn’t consider duplicate content as spam.
The Future of SEO and Emerging Technologies
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
Accessibility and SEO: A Powerful Duo for Your Online Marketing Success
Whether you’re a small business owner or a student building your online marketing toolkit, understanding accessibility and SEO is a powerful move.
What is a Landing Page, Why is it Important, and Why it Isn’t Your Homepage
A landing page is the most important page on your website for lead generation and sales. Do you have one?
The Monty Hall Problem and Other SEO Logic Traps: Behind Which Door is Your Keyword?
Monty Hall Paradox? Logical thinking in SEO = ditching gut feelings & embracing data. Analyse, research, and prioritise. Build a sustainable strategy based on facts, not fads.
The End of Page 1 Ranking: Google Continuous Scrolling and SEO
Once just for mobile search, Google’s Endless Scrolling has now arrived on desktop. How does this effect your SEO?
Lead Generation and Recruitment Made Easy with Social Media
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Avoid Duplicate Content: ChatGPT vs. Gemini and Why It Matters for SEO
How much duplicate content do ChatGPT and BARD create, and how can this affect your website’s SEO?
Beyond Backlinks and SEO: The Underrated Benefits of Guest Blogging
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
How eCommerce Supercharges Your Small Business SEO
People shouldn’t need a detective to find your business. Being seen is core to SEO, and eCommerce can help!
Using Keywords Everywhere Extension to Easily Support Your SEO with ChaptGPT AI
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Why Having a Native English Speaker is Important for Your SEO
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
SEO Online Training: Learn Search Engine Optimisation
Improve the visibility of your company, discover untapped potential and learn to unleash its benefits!
Google and Twitter Changes Effecting Organic SEO
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
The Importance of Good Content: Helpful – Evergreen – Hygiene Content
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
What is YMYL Content and How Does it Affect Your SEO?
YMYL stands for „Your Money or Your Life,“ and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How the KAKADU Principle Can Up Your Content Marketing Game
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
Google Wants to E-E-A-T Your Content: Make it Delicious
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Video Marketing SEO: 7 Tips for Optimising Your Video Content for Search Engines and Social Media
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
How to Optimise Your Website for Voice Search
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
Not Your Father’s Keyword Strategy
In this post, I suggest a radical new keyword strategy. But first, a little overview about keywords and keyword strategy.
Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
9 Simple Tips to Help You Get Your Website’s Pages Indexed Faster
How can you get your web pages indexed by Google and Bing quickly? That’s a common question and I have 9 answers that may help you.
How Your Small Business Can Use AI for Big SEO Wins
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
How to Super Size Your Freelance Niche
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
The Google Helpful Content Update
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the „why“ and „how“ that writing HTML does. Find out more!
The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say „The Internet is free, but it’s not for nothing“.
Keyword Cannibalism: How to Stop Eating Your Own Ranking
Are similar pages on your site ranking #1 and #7? You may have Keyword Cannibals rampant on your website. What are they and how can you stop them?
Improve Your Website With Only 4 Essential Elements
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Why Duplicate Content is a Good Thing. Yes. Duplicate Content is a Good Thing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
Why are Keywords the Key to Understanding Your Customers?
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
I Recently Joined SEO Anonymous
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
1 Easy Way You Can Make Your Social Media Posts More Creative
It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.
How To Get On To The First Page of Google and Other Things We Want But Don’t Need
I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.
TechTalk #3 Using Google Fonts on Your Website
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
TechTalk #2: Optimising Your Website for Page Speed
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered!
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered! 6 SEO Tips from Bridget Willard and myself. Read on and check out the video – here or on YouTube.
Why You Should Add an Online Course to Your Current Website Today
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
Avoid the Risk! Get the Best Free SEO Tool Available AND You Get a Free Website
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
Afraid Page Builders are Slowing Down Your Website? In Just a few Minutes, You Can Change All That.
Page builders help everyone speed up the process of creating a website. The bad news is they might be slowing down the finished product. The good news is they don’t have to.
A Customer Called with a Question. What Happened Next was Incredible!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
SEO Mini-golf Summer Rules
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
3 Great Reasons to Make Time for Both Cooking and Content (it’s Easy)
Cooking for yourself lets you control the ingredients. You also take more time preparing a meal than you would opening a bag of chips or stopping at a drivethru. It’s a healthier alternative. It’s also fun. It’s also content marketing.
Be an SEO Expert in One Day
Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.
Bring Savvy Consumers to Your Website with Specific Keywords. Define the Conversation on Your Terms.
Should you use broad keywords or specific keywords on your business website? What if someone comes to your site for the wrong reasons? Keep reading.
The 5 Things You Can Do to Improve Your Website for Free
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
Learn About HTML in 5 Steps
Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.
Voice Search: No Rest for the Wicked
Voice Search we understand – „Alexa, where can I find the closest florist?“ „Siri, what’s playing at the cinema tonight?“ Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
All Aboard the Customer Journey
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
SEO – Build It and They Might Come
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
Buzzwords and our Digital Discourse
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
Content Marketing – Trending Since 1732
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
Agile, Waterfall, Adaptive, Pert, Lean … and Cake
Look at what you are doing, your team structure, and your needs before you choose a tool – choose the tool to fit the project.
A Real Game Changer
So why are we still pushing people to make their websites “mobile first”? It would seem websites need to be mobile … period.
Your Website Should be Mobile First
Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.
People Visit Your Site for 90 Seconds
“What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.
Making a Good First Impression
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
Why is SEO Important?
One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?