Search Engine Optimisation – Get Yourself Found!

SEO Gets Your Website in Front of People. Search Engine Optimization takes a website built by people and makes it easily consumable for search engines.

If you offer the solution to someone’s problem, but they have not heard of you, SEO gets your name in front of them. Best of all, SEO is free to do! Use the many free tools Google and Bing offer to get yourself found by people who want what you have to offer.

Looking for some training or support? Contact me, purchase my book, or register for one of our online classes.

EZ Website Optimization for Small Businesses and Nonprofits

Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.

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Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS

Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the „why“ and „how“ that writing HTML does. Find out more!

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The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience

We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say „The Internet is free, but it’s not for nothing“.

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Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

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Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

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I Recently Joined SEO Anonymous

Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

Warren Laine-Naida SEO first page of Google Cheese store window photo

How To Get On To The First Page of Google and Other Things We Want But Don’t Need

I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

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TechTalk #3 Using Google Fonts on Your Website

Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

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Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website

There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.

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#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals

I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?

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Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation

Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.

5 free things ou can do to improve your website without an agency

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

eCommerce is Not an Online Shop

eCommerce is Not an Online Shop

An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.