// Digital Consulting
SEO Gets Your Website in Front of People. Search Engine Optimization takes a website built by people and makes it easily consumable for search engines.
If you offer the solution to someone’s problem, but they have not heard of you, SEO gets your name in front of them. Best of all, SEO is free to do! Use the many free tools Google and Bing offer to get yourself found by people who want what you have to offer.
Looking for some training or support? Contact me, purchase my book, or register for one of our online classes.
Learn how to generate high-quality backlinks by creating content that attracts industry website owners. Discover why useful content and a fresh perspective can enhance your link-building efforts.
Brands are important, but today, the importance of experience is replacing the importance of brands. How does this impact your SEO and Social Media?
Discover how making your eCommerce site accessible not only broadens your customer base but also improves user experience, leading to higher conversion rates.
Branding = Experience = Search Success. Learn how memorable brand experiences create natural discoverability across platforms, transforming traditional SEO into holistic search optimization.
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
Private Eye Sid „Keywords“ Callahan takes on the case of the missing keywords. Can he fill the keyword gap in time?
Discover how AI is reshaping online search and what it means for users and businesses.
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Merging SEO keyword density and writing word frequency can elevate your content strategy. Discover how to write articles that rank and resonate well!
There’s a book called „SEO for Dummies.“ But you’re not a dummy. This article explains why it’s so important for kids to learn how to find things.
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?
Are you getting all the web traffic you deserve? Don’t ignore Bing. Google is great, but another 10% of the search engine market share exists. Find out more!
An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!
Want to be visible online? You need content. Content is queen. Which is the better content, a blog or a vlog? I look into both pros and cons. Check it out!
Most of us have forgotten the writing principles taught in college. Revisit the 3-step structure and create engaging, well-organized articles.
Discover the power of local SEO. Boost your online visibility, increase local traffic, and drive growth. Local SEO gives small businesses a big reach!
What Do You Need to Do? The free websites generated through the Google Business Profile have been shut down. Find out more!
Attention spans online are shorter than ever. But fear not – repetition is your website’s secret weapon. And Google doesn’t consider duplicate content as spam.
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
Whether you’re a small business owner or a student building your online marketing toolkit, understanding accessibility and SEO is a powerful move.
A landing page is the most important page on your website for lead generation and sales. Do you have one?
Circle to search from Google offers an easy way to find information while you’re on your smartphone. Imagine that!
Monty Hall Paradox? Logical thinking in SEO = ditching gut feelings & embracing data. Analyse, research, and prioritise. Build a sustainable strategy based on facts, not fads.
Once just for mobile search, Google’s Endless Scrolling has now arrived on desktop. How does this effect your SEO?
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
How much duplicate content do ChatGPT and BARD create, and how can this affect your website’s SEO?
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
Don’t bog down your online shop with photos that are too large. Find out how to keep your site fast and lean!
People shouldn’t need a detective to find your business. Being seen is core to SEO, and eCommerce can help!
How can you quickly learn social media marketing and website creation in 4 hours?
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Improve the visibility of your company, discover untapped potential and learn to unleash its benefits!
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
YMYL stands for „Your Money or Your Life,“ and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
In this post, I suggest a radical new keyword strategy. But first, a little overview about keywords and keyword strategy.
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
SEO can take a lot of time, so don’t let all your hard work be for nothing because of a few toxic spam links. Find out what you can do!
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
HTML makes our websites more accessible. HTML helps search engines process the information on our websites. Long story short, SEO needs HTML. Find out how!
How can you get your web pages indexed by Google and Bing quickly? That’s a common question and I have 9 answers that may help you.
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the „why“ and „how“ that writing HTML does. Find out more!
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say „The Internet is free, but it’s not for nothing“.
Are similar pages on your site ranking #1 and #7? You may have Keyword Cannibals rampant on your website. What are they and how can you stop them?
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.
I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered! 6 SEO Tips from Bridget Willard and myself. Read on and check out the video – here or on YouTube.
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.
Should you use broad keywords or specific keywords on your business website? What if someone comes to your site for the wrong reasons? Keep reading.
The layout, structure, purpose, and content of our website need to be regularly updated and analyzed, as do the activities and needs of our visitors. It can feel messy. It can feel exhausting. You do this to your wardrobe almost daily though, so don’t neglect your website.
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?