WordPress and the Rise of Full Site Editing
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Every Business Needs at Least a Small Website I have more than 25 years of experience building comprehensive websites either the WordPress or Drupal content management systems. I make the web easier for you and clearer for your own customers.… Read More »WordPress & Drupal Website Creation
Your clients want to blog. But they don’t know what to write. Launch with Words — Because Blogging Doesn’t Have to be Hard No crazy GUI. Nothing complicated. Democratize Content Creation. bridgetwillard.com/launch-with-words/ You build the site. Launch With Words will help them with their blog. Wouldn’t… Read More »Launch with Words WordPress Plugin
No matter how many websites you build, each one is different. Sticking to a script is not half as interesting as letting WordPress tell it’s own story, which is invariably what it does in each new website.
WordPress, Drupal, Joomla! “What do you want your website to do for you?” Use the tools necessary for the project you are doing.
Discover the power of local SEO. Boost your online visibility, increase local traffic, and drive growth. Local SEO gives small businesses a big reach!
What Do You Need to Do? The free websites generated through the Google Business Profile have been shut down. Find out more!
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
A landing page is the most important page on your website for lead generation and sales. Do you have one?
‘Twas but hours before Christmas, and all through the office,
I edited a final article; it looked full of promise.
My headlines and keywords were crafted with great care,
In hopes that the client’s payment soon would be there.
By using AI in your marketing, your small business can reduce its environmental impact, improve efficiency, and connect with eco-friendly customers.
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
Don’t bog down your online shop with photos that are too large. Find out how to keep your site fast and lean!
How can you quickly learn social media marketing and website creation in 4 hours?
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
Ask me a Question or Ask for Help Defining a Term. Do you have a question about the web or online marketing? Email me or complete the contact form at the bottom of this page, and I will answer you – free of charge.… Read More »Frequently Asked Questions – Digital FAQs and Answers
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
Education never stops – even after we graduate and begin working. How is technology changing education, and how can we benefit? Find out more!
SEO can take a lot of time, so don’t let all your hard work be for nothing because of a few toxic spam links. Find out what you can do!
HTML makes our websites more accessible. HTML helps search engines process the information on our websites. Long story short, SEO needs HTML. Find out how!
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
So you want to be a freelancer? Here is some advice from twenty years as a freelance caterer, web designer, teacher, and writer on two continents.
I Work with Great Clients! Warren Laine-Naida Digital Consulting has been a real asset in the re-design of my company website, understanding and using all platforms of social media and how to improve my SEO. Warren is very professional, proficient… Read More »Clients & Projects
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
What does the course include?
Please contact me prior to ordering this course to arrange a schedule that best suits you.
Nurturing Inclusion in our Digital Thinking and Planning HELPING YOUR ORGANISATION WITH YOUR ONLINE COMMUNICATION Is your company achieving results with your Online Marketing? When is the last time your website was updated or audited? Perhaps your team would like… Read More »Creating Digital Solutions to Fit Your Business
The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
Why SEO is so Important: + If people can’t find you, they can’t buy anything from you + SEO matches the intent of searchers with the intent of your WordPress website + Your website can be found and used by… Read More »Optimise Your Website for Search Engines
Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.
Your website is your 24/7 marketing platform. Don’t forget to perform a checkup once a quarter. A Site Audit is something you can do yourself. Find out how in Bridget and my TechTalk #5!
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Story telling is an integral part to most marketing. A good story is worth it’s weight in case studies. People don’t want facts. They want to be delighted! Read more and listen to the podcast right here.
‘Twas but days before Christmas, and all through the classroom, Students tweaked projects, as I looked on, via Zoom. Their WordPress themes were crafted with great care, In hopes that good grades soon would be there!
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
Page builders help everyone speed up the process of creating a website. The bad news is they might be slowing down the finished product. The good news is they don’t have to.
I was fortunate enough to talk with Rob Cairns this month about my book “Digital Thinking: Websites, Online Marketing, and more”. Check out this excerpt or listen to the podcast.
What are four important things nonprofits need to think about when it comes to their online marketing? Bridget Willard and I talk about them!
Rhonda Negard from Fat Dog Creatives joins Bridget Willard and I to talk about Design and Branding for Small Businesses. In a nutshell? Keep it Simple and Consistent!
Free Advice Blog Posts YouTube Playlists Podcast with Rob Cairns Podcast with Bridget Willard SEO All You Need to Know 7-Steps for Beginners Digital Thinking V2.0 2022 50% sale Digital Thinking 2020 Warren Laine-Naida, Author Online Marketing Book for Schools… Read More »#LinkInBio
Last week I lost a client. When we met they had a small WordPress website and nothing more. Now they manage their own website, Google Ads, and Social Media. They are even really good at SEO. They don’t need me anymore. Well, perhaps if they get stuck they will email me. Do you know what? I feel great!
Should you use broad keywords or specific keywords on your business website? What if someone comes to your site for the wrong reasons? Keep reading.
What is a Web Audit? An external Website Audit is the foundation of the development of a successful online marketing strategy. This involves checking and recording the current status of your website. This shows us where we currently are with… Read More »Web Design and Web Audit Services
Educational Marketing 101: School is In Includes a bonus chapter on Accessibility by Anne-Mieke Bovelett. About the Only Marketing Book for Schools The Only Online Marketing Book You Need for Your School is the third book in a series of… Read More »The Only Online Marketing Book You Need for Your School
The Only Online Marketing Book You Need for Your School Educational Marketing 101: School Is InIncludes a bonus chapter on accessibility by Anne-Mieke Bovelett. About the Book The Only Online Marketing Book You Need for Your School is the third… Read More »The Only Online Marketing Book You Need for Your School
The Only Online Marketing Book You Need for Your Small Business Includes 8 Actionable Steps to Amazing Online Marketing About the Book Are you looking for a small business marketing book? Bridget Willard and I have written this for you!… Read More »The Only Online Marketing Book You Need for Your Small Business
The Only Online Marketing Book You Need for Your Nonprofit Your nonprofit is a business; treat it like one About the Book The Only Online Marketing Book You Need for Your Nonprofit is the second book in a series of… Read More »The Only Online Marketing Book You Need for Your Nonprofit
Includes 8 Actionable Steps to Amazing Online Marketing Are You Looking for Some Small Business Marketing Help for Dummies? Small Business Owners AREN’T Dummies! Small business owners have a lot on their plate. Running a business, caring for customers, marketing… Read More »The Only Online Marketing Book You Need for Your Small Business
Your nonprofit is a business; treat it like one About the Book The Only Online Marketing Book You Need for Your Nonprofit is the second book in a series of three intended to help businesses, schools, and nonprofit organisations get… Read More »The Only Online Marketing Book You Need for Your Nonprofit
Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne. We shouldn’t let that get us down!
‘Twas but days before Christmas, and all through Home Office, my colleagues were working – in pants, none could notice. Happy Holidays!
Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.
We used to use tools for a specific purpose, retrieving them individually from our toolbox or tool shed. Our mobile devices now offer us everything we require in one tool – information gathering, entertainment, problem solving, security, communication, and ultimately – gratification and self-confidence.
We used to use tools for a specific purpose, retrieving them individually from our toolbox or tool shed. Our mobile devices now offer us everything we require in one tool – information gathering, entertainment, problem solving, security, communication, and ultimately – gratification and self-confidence.
As a lecturer, consultant and networker, Warren teaches online marketing to the people who are furthest away from digital technology: senior citizens. A target group-oriented approach is indispensable. At CBM, he passes on his know-how and his wealth of experience to participants.
Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.
For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.
Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.
Your kitchen is now your Home Office? So many of us are now working remotely. Working from home can be a blessing and a curse. Check out some of my advice.
Warren Laine-Naida // Digital Consulting When building my first website in 1998, I discovered a passion for digital thinking. Today, as Web Generalist and Teacher, I share that passion through my consulting, workshops, and coaching, which I offer for all… Read More »Digital Thinking – Changing How We Live and Work
As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.
CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.
Looking for an article? Do you have a question? Just drop me a line and I’ll happily find an answer! Pages Digital Consulting – For Your Success Services & Clients Complete Online Marketing Services Online Marketing Hygiene and Sustainability Consulting… Read More »Sitemap
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
Kontaktieren Sie mich gerne Benötigen Sie Hilfe bei einer neuen oder bestehenden Website? Fragen zu Social Media oder Online-Marketing? Schulung in WordPress, Drupal oder Google-Produkten erforderlich? Haben Sie Budgetrestriktionen? Kontaktieren Sie mich. Ich erstelle auf Stunden- oder Projektbasis einen maßgeschneiderten… Read More »Kontaktieren Sie mich gerne
Failing in order to succeed, becoming people-focused, delivering value. We’re talking about moving out of the express lane and going Agile and Mindful.
Does your company have social media or online marketing questions? Do you need support with SEO or Content Creation? When is the last time your website was updated or checked for performance and marketing improvements? Perhaps you need training in… Read More »What would you like to do today?
Digitale Kommunikation & Webdesign – für Ihren Erfolg Optimale Webdesign und Digitale Lösungen für Organisationen jeder Größe. Unterstützung für Ihre Online-Kommunikation Haben Sie Fragen zu Social Media oder Online-Marketing? Ist Ihre Webdesign noch zeitgemäß? Wünschen Sie gezielte Trainings und Schulungen… Read More »Digitale Kommunikation & Webdesign – für Ihren Erfolg
I Teach. I Believe Lifelong Learning Should be the Norm Rather than an Anomally. And I Learn a lot from my Students. Since 2018, I have been teaching online marketing and website development. Previously, I gave classes in HTML, WordPress,… Read More »11 Powerful Workshop and Coaching Opportunities to Increase Your Digital Skillset
Services to fit your budget and needs I can Manage your complete Project, or join your Team to realise Specific aspects Website Audits – SEO – Social Media – Strategy – Marketing Hygiene – Website Updates – eMail Marketing –… Read More »My Services
Alles auf Deutsch | Shop Return Policy Relating to the domain www.warrenlainenaida.net Privacy Policy Table of contents Privacy Policy Introduction and Overview Scope Legal bases Contact details of the data protection controller Storage Period Rights in accordance with the General… Read More »Datenschutz / Data Protection / Cookies / Shop
With thanks to unDraw for the open-source images on all the Services pages! undraw.co Relating to the domains www.warrenlainenaida.net, www.warrenlainenaida.de, www.responsive-strategy.eu, projects.warrenlainenaida.net, irgendwas-mit-digitalisierung.de, wordpress.warrenlainenaida.net, senioren-medienkompetenz.eu, senioren-medienkompetenz.de, und senioren-medienkompetenz.net Angaben gemäß § 5 TMG:Warren Laine-NaidaMahlstedtstrasse 4528759 Bremen, Deutschlandprojects@warrenlainenaida.net+49 1522 3721442 Website Hosting… Read More »Imprint / Impressum / Disclaimer
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
If you thought we had reached the zenith of our consumer culture, buckle your seatbelt. The same technological advancements that gave us facebook pokes are set to enable us to shop almost without thinking.
Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.
Creating effective, relevant, and useful content that answers the needs of the users. This obvious need is not always self-evident, and I will be trying to combine adwords, analytics, and sales results with market trends on a week for week basis.
Look at what you are doing, your team structure, and your needs before you choose a tool – choose the tool to fit the project.
A relevant, consistent, accountable, and trustworthy partner in which to develop and provide eHealth information, research, and services.
Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.
How you will build your brand and your market through Social Media, your Online Shop requires special considerations all its own.
6 leistungsstarke Workshop- und Coaching-Möglichkeiten zur Steigerung Ihrer digitalen Fähigkeiten Leider alle meine Kurse bei VHS Bremen und VHS Oldenburg wurden aufgrund der aktuellen Schulschließung gestrichen. Bitte kontaktieren Sie mich, wenn Sie möchten, dass ich einen Kurs mit Ihnen privat… Read More »6 leistungsstarke Workshop- und Coaching-Möglichkeiten zur Steigerung Ihrer digitalen Fähigkeiten
A responsive website means creating flexible, fluid and adaptive Web sites. It also means creating websites that are accessible to everyone.
While we are Drupal and to some extent Wordpress people, we don’t think a website always needs a CMS behind it though. Again, “it depends”
Drupal is mobile friendly. Very friendly. And that is good so as who carries a desktop around with them any more?
Too often websites are defined by the internal users. Use Design Thinking to think out of the box and include external users too.
Why is Digital so important to your business? Why is Digital so important to your business? “Usability is the key to survival. A website is difficult to use? As a result, people leave. Users get lost on a website? Therefore,… Read More »Digital Consulting – For Your Success
Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.
Does your website need a CMS – a Content Management System – like WordPress or Drupal? That depends on a few things. Read this post for more information.
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.
“Free” is not usually a word you think of when planning a website, but it is not a dream. Open Source CMS are free CMS.
Websites, Online Marketing, and Our Digital Flânerie Is Your Online Marketing Working for You? It Should. Are you looking to understand how digital literacy affects your marketing? If you don’t understand the big picture, your efforts will be wasted. This… Read More »Digital Thinking v2.0
Digital Thinking is not a method or a technology. It’s a way of understanding our world. “Every small business should have this book and reference it. Read it, take notes, participate in the book.” Bridget Willard Who is this Book… Read More »Digital Thinking: Websites, Online Marketing, and more
Digital Thinking v2.0: Websites, Online Marketing, and Our Digital Flânerie Is Your Online Marketing Working for You? It Should. Are you looking to understand how digital literacy affects your marketing? If you don’t understand the big picture, your efforts will… Read More »Digital Thinking v2.0: Websites, Online Marketing, and Our Digital Flânerie